#ADVERTISING MY WEBSITE FOR FOR FREE#
#ADVERTISING MY WEBSITE FOR HOW TO#

#ADVERTISING MY WEBSITE FOR FOR FREE#

You can check your DR for free with our website authority checker. The DR of your website is a score Ahrefs uses to gauge the strength of your backlink profile. And the higher the quality of links pointing to your site, the more it may be worth.

Your email list and social media following.īacklinks are extremely important for search engine optimization (SEO).

Your Domain Rating (DR) score and the quality of your backlinks.

Other valuation factorsīeyond net profit and traffic, there are a few other things that can push up that income multiple. It requires creating high-quality content and building links, among other things. This is because organic traffic takes longer and is harder to acquire than paid traffic.

If you get most of your traffic from search engines, your website will be worth more than a website that gets most of its traffic from social media or paid advertising. At the very least, the quality of your traffic (not the raw quantity) can help you achieve a higher monthly multiple on your sale. If I were selling the site based solely on the traffic and it wasn’t making much of an income, this would probably be a more accurate price.īut you can still use traffic to help in your valuation. So those calculators are poor judges of value. This is what most of those “online website worth” calculators use, and it’s kind of rubbish.Īs I said in the intro, the website that I’m negotiating $500K for was valued at a meager $14K by those traffic value calculators.Īhrefs estimates the monthly organic traffic value to be worth almost 10X that (at $130K) if we were to pay for it via search ads. The second-most-common way of valuing a website is by determining how much traffic the website gets. For now, let’s look at other ways to value your website and increase your monthly multiple. We will calculate your net profit (including subtracting add-backs, which I’ll explain) in the first step of the valuation. They make it easier for the new owner to take over, which could raise the sale price.

#ADVERTISING MY WEBSITE FOR HOW TO#

If you have standard operating procedures (SOPs) – An SOP is a document that details exactly how to do tasks within your business, such as how you write, edit, and publish an article or how you build links.How reliant you are on paid advertising – If your income relies on a complex structure of paid advertising that isn’t easy for a non-expert to run, that can lower the sale price.If you have multiple income streams – Websites that only have a single income stream (such as Google AdSense or Amazon Affiliates) sell for less than websites with multiple income streams (e.g., a mix of ads, affiliates, and physical or digital products).Where your site falls in that range can depend on a lot of other factors, such as: So if you earn $10K per month net profit, your website can likely sell for $300K to $450K. Net profit is how much your business takes home after expenses.Īt the time of this post, a typical website sells for between 30 times and 45 times of the monthly net profit. The most common (and highest-paying) method of valuing a website is a direct multiple of your business’s net profit. Let’s quickly break down each of these and how they affect your potential sale price. Additional added value (e.g., backlink profile, social media audience, or email list).

Your website’s traffic (and the quality of that traffic).The income you generate (and where that income comes from).The value of your website comes down to three things:

And there are a few different ways that websites (and online businesses) can be valued. If you do get traffic and/or have an income, that makes your website an online business. But it may have value if you have a high-value domain name-but that’s an entirely different article. If you have a website that doesn’t get any traffic or make any money, it’s probably not worth anything.

Advertising my website for